NYSE:HOG Harley-Davidson (HOG) Stock Price, News & Analysis $27.66 +0.26 (+0.96%) Closing price 08/18/2025 03:59 PM EasternExtended Trading$27.45 -0.21 (-0.75%) As of 04:16 AM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Stock Analysis Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock About Harley-Davidson Stock (NYSE:HOG) 30 days 90 days 365 days Advanced Chart View Price History Chart DataSkip Price History Chart Get Harley-Davidson alerts:Sign Up Key Stats Today's Range$27.33▼$27.9250-Day Range$22.90▼$27.6652-Week Range$20.45▼$39.93Volume1.87 million shsAverage Volume2.78 million shsMarket Capitalization$3.36 billionP/E Ratio14.33Dividend Yield2.60%Price Target$29.83Consensus RatingHold Company Overview Harley-Davidson, Inc. manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, touring, standard, sportbike, adventure, and dual sport, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels. The LiveWire segment sells electric motorcycles, balance bikes for kids, parts and accessories, apparel, and related parts and services. The Harley-Davidson Financial Services segment provides wholesale financing services, such as floorplan and open account financing of motorcycles, and parts and accessories; and retail financing services, such as installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale insurance and voluntary protection products. This segment also licenses third-party financial institutions that issue credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin. Read More Harley-Davidson Stock Analysis - MarketRank™See Top-Rated MarketRank™ Stocks87th Percentile Overall ScoreHOG MarketRank™: Harley-Davidson scored higher than 87% of companies evaluated by MarketBeat, and ranked 27th out of 172 stocks in the auto/tires/trucks sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation. Analyst's Opinion1.2 / 5Analyst RatingHold Consensus RatingHarley-Davidson has received a consensus rating of Hold. The company's average rating score is 2.43, and is based on 1 buy rating, 5 hold ratings, and no sell ratings.Amount of Analyst CoverageHarley-Davidson has only been the subject of 2 research reports in the past 90 days.Read more about Harley-Davidson's stock forecast and price target. Earnings and Valuation4.4 / 5Proj. Earnings Growth28.78% Earnings GrowthEarnings for Harley-Davidson are expected to grow by 28.78% in the coming year, from $3.44 to $4.43 per share.Price to Earnings Ratio vs. the MarketThe P/E ratio of Harley-Davidson is 14.33, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 28.67.Price to Earnings Ratio vs. SectorThe P/E ratio of Harley-Davidson is 14.33, which means that it is trading at a less expensive P/E ratio than the Auto/Tires/Trucks sector average P/E ratio of about 16.28.Price to Earnings Growth RatioHarley-Davidson has a PEG Ratio of 0.44. PEG Ratios below 1 indicate that a company could be undervalued.Price to Book Value per Share RatioHarley-Davidson has a P/B Ratio of 1.11. P/B Ratios below 3 indicates that a company is reasonably valued with respect to its assets and liabilities.Read more about Harley-Davidson's valuation and earnings. Short Interest2.0 / 5Short Interest LevelBearish Percentage of Shares Shorted9.56% of the float of Harley-Davidson has been sold short.Short Interest Ratio / Days to CoverHarley-Davidson has a short interest ratio ("days to cover") of 6.Change versus previous monthShort interest in Harley-Davidson has recently decreased by 4.24%, indicating that investor sentiment is improving. Dividend3.3 / 5Dividend StrengthStrong Dividend YieldHarley-Davidson pays a meaningful dividend of 2.63%, higher than the bottom 25% of all stocks that pay dividends.Dividend GrowthHarley-Davidson has been increasing its dividend for 5 years.Dividend CoverageThe dividend payout ratio of Harley-Davidson is 37.31%. This payout ratio is at a healthy, sustainable level, below 75%.Dividend SustainabilityBased on earnings estimates, Harley-Davidson will have a dividend payout ratio of 16.25% next year. This indicates that Harley-Davidson will be able to sustain or increase its dividend.Read more about Harley-Davidson's dividend. Sustainability and ESG0.0 / 5Environmental Score-5.90 Percentage of Shares Shorted9.56% of the float of Harley-Davidson has been sold short.Short Interest Ratio / Days to CoverHarley-Davidson has a short interest ratio ("days to cover") of 6.Change versus previous monthShort interest in Harley-Davidson has recently decreased by 4.24%, indicating that investor sentiment is improving. News and Social Media3.2 / 5News Sentiment0.74 News SentimentHarley-Davidson has a news sentiment score of 0.74. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This news sentiment score is similar to the average news sentiment of Auto/Tires/Trucks companies.News Coverage This WeekMarketBeat has tracked 18 news articles for Harley-Davidson this week, compared to 17 articles on an average week.Search Interest13 people have searched for HOG on MarketBeat in the last 30 days. This is an increase of 44% compared to the previous 30 days.MarketBeat Follows8 people have added Harley-Davidson to their MarketBeat watchlist in the last 30 days. This is an increase of 300% compared to the previous 30 days. Company Ownership3.3 / 5Insider TradingAcquiring Shares Insider Buying vs. Insider SellingIn the past three months, Harley-Davidson insiders have bought more of their company's stock than they have sold. Specifically, they have bought $49,756.00 in company stock and sold $0.00 in company stock.Percentage Held by InsidersOnly 0.93% of the stock of Harley-Davidson is held by insiders.Percentage Held by Institutions85.10% of the stock of Harley-Davidson is held by institutions. High institutional ownership can be a signal of strong market trust in this company.Read more about Harley-Davidson's insider trading history. Receive HOG Stock News and Ratings via Email Sign-up to receive the latest news and ratings for Harley-Davidson and its competitors with MarketBeat's FREE daily newsletter. Email Address HOG Stock News HeadlinesInsider Buying: Harley-Davidson, Inc. (NYSE:HOG) Director Acquires 2,068 Shares of StockAugust 8, 2025 | insidertrades.comBoston Partners Reduces Stake in Harley-Davidson Inc.August 17 at 4:50 AM | gurufocus.comThis stock could leave NVDA in the dustInvesting Legend Hints the End May be Near for These 3 Iconic Stocks Futurist Eric Fry say Amazon, Tesla and Nvidia are all on the verge of major disruption. To help protect anyone with money invested in them, he's sharing three exciting stocks to replace them with. He gives away the names and tickers completely free in his brand-new "Sell This, Buy That" broadcast. | InvestorPlace (Ad)Harley-Davidson Q3 EPS Forecast Lifted by Zacks ResearchAugust 17 at 2:47 AM | americanbankingnews.comHarley-Davidson, Inc. (NYSE:HOG) Receives Average Rating of "Hold" from BrokeragesAugust 14, 2025 | americanbankingnews.comHarley-Davidson’s Q2 Earnings Call: Our Top 5 Analyst QuestionsAugust 13, 2025 | finance.yahoo.comHOG Q2 Deep Dive: Strategic Financial Partnership and Inventory Actions Offset Demand HeadwindsAugust 12, 2025 | finance.yahoo.comHarley-Davidson, Inc. (HOG) Stock forecastsAugust 11, 2025 | uk.finance.yahoo.comSee More Headlines HOG Stock Analysis - Frequently Asked Questions How have HOG shares performed this year? Harley-Davidson's stock was trading at $30.13 at the beginning of 2025. Since then, HOG stock has decreased by 8.2% and is now trading at $27.6620. How were Harley-Davidson's earnings last quarter? Harley-Davidson, Inc. (NYSE:HOG) released its quarterly earnings data on Wednesday, July, 30th. The company reported $0.88 earnings per share for the quarter, missing the consensus estimate of $0.99 by $0.11. The business's revenue was down 19.3% compared to the same quarter last year. Read the conference call transcript. Is Harley-Davidson buying back stock? Harley-Davidson's board initiated a stock buyback plan on Thursday, July 25th 2024, which allows the company to buy back $1,000,000,000 in outstanding shares, according to EventVestor. This means that the company could repurchase up to 19.4% of its stock through open market purchases. Stock buyback plans are usually an indication that the company's management believes its shares are undervalued. Does Harley-Davidson have any subsidiaries? The following companies are subsidiaries of Harley-Davidson: StaCyc, MV Agusta Group, Buell Distribution Company LLC, Buell Motorcycle Company LLC, Eaglemark Savings Bank, Harley-Davidson Africa (Pty) Limited, Harley-Davidson Asia Pacific LLC, and more. Who are Harley-Davidson's major shareholders? Harley-Davidson's top institutional shareholders include Beutel Goodman & Co Ltd. (6.05%), Donald Smith & CO. Inc. (4.54%), LSV Asset Management (4.33%) and Boston Partners (3.24%). Insiders that own company stock include ZEITZ JOCHEN, Luke Christopher Mansfield, Maryrose Sylvester, Jonathan R Root and Rafeh Masood. View institutional ownership trends. How do I buy shares of Harley-Davidson? Shares of HOG stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services. What other stocks do shareholders of Harley-Davidson own? Based on aggregate information from My MarketBeat watchlists, some other companies that Harley-Davidson investors own include Meta Platforms (META), Tesla (TSLA), NVIDIA (NVDA), Advanced Micro Devices (AMD), Intel (INTC), Exxon Mobil (XOM) and Chevron (CVX). Company Calendar Record date for 6/18 Dividend6/02/2025Ex-Dividend for 6/18 Dividend6/02/2025Dividend Payable6/18/2025Last Earnings7/30/2025Today8/18/2025Next Earnings (Estimated)10/23/2025Fiscal Year End12/31/2025Get Stock AlertsIndustry, Sector and Symbol Stock ExchangeNYSE SectorAuto/Tires/Trucks Industry AUTO - DOMESTIC Sub-IndustryMotorcycle Manufacturers Current SymbolNYSE:HOG CIK793952 Webwww.harley-davidson.com Phone(414) 342-4680Fax414-343-4089Employees5,900Year Founded1903Price Target and Rating Average Price Target for Harley-Davidson$29.83 High Price Target$35.00 Low Price Target$27.00 Potential Upside/Downside+7.8%Consensus RatingHold Rating Score (0-4)2.43 Research Coverage7 Analysts Profitability EPS (Trailing Twelve Months)$1.93 Trailing P/E Ratio14.33 Forward P/E Ratio8.04 P/E Growth0.44Net Income$455.36 million Net Margins5.76% Pretax Margin6.42% Return on Equity7.43% Return on Assets1.97% Debt Debt-to-Equity Ratio1.32 Current Ratio1.37 Quick Ratio1.20 Sales & Book Value Annual Sales$4.47 billion Price / Sales0.75 Cash Flow$5.55 per share Price / Cash Flow4.98 Book Value$24.81 per share Price / Book1.11Miscellaneous Outstanding Shares121,553,000Free Float120,423,000Market Cap$3.36 billion OptionableOptionable Beta1.29 Social Links The Best High-Yield Dividend Stocks for 2025Discover the 10 Best High-Yield Dividend Stocks for 2025 and secure reliable income in uncertain markets. Download the report now to identify top dividend payers and avoid common yield traps.Get This Free Report This page (NYSE:HOG) was last updated on 8/19/2025 by MarketBeat.com Staff From Our PartnersTrump’s national nightmare is herePorter Stansberry and Jeff Brown say a new U.S. national emergency is already underway — and it could trigger ...Porter & Company | SponsoredAlex’s “Next Magnificent Seven” stocksThe original “Magnificent Seven” turned $7K into $1.18 million. Now, Alex Green has identified AI’s Next Ma...The Oxford Club | SponsoredBONUS GUIDE - Ben Stein Prepares For the Next Financial CrisisWith inflation high, debt soaring, and global tensions rising, a financial storm may be brewing. 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