Apple (AAPL) News Today $230.89 -0.70 (-0.30%) Closing price 08/18/2025 04:00 PM EasternExtended Trading$230.36 -0.52 (-0.23%) As of 06:02 AM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Headlines Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock Why Is Apple Down Today?Toggle Visibility of Why Is Apple Down Today?Apple Inc. (AAPL) stock has increased today, driven by upbeat analyst ratings, renewed product excitement and a major U.S. manufacturing push, even as investors weigh various headwinds from tariffs, competition and legal risks. Positive Sentiment: Investors are looking forward to three big product announcements—beyond the iPhone—later this year, including details on the new iPhone 17 and other devices, which could spark fresh demand.Apple Stock To End 2025 On A High Note? 3 Product Announcements To Watch (And It's Not The iPhone) Positive Sentiment: Evercore’s $250 price target and a “Moderate Buy” consensus among 31 brokerages underscore Wall Street’s confidence in Apple’s AI roadmap and resilient earnings.Apple (AAPL) Seen Weathering Legal and Tariff Risks, Evercore Stays Bullish with $250 Target Positive Sentiment: Wall Street remains bullish on Apple’s AI upside, with analysts highlighting potential momentum from upcoming AI-powered devices.Wall Street Remains Bullish on Apple (AAPL) Amid AI Upside and Resilient Earnings Positive Sentiment: Apple’s pledge to invest over $100 billion in U.S. manufacturing reinforces its commitment to reshoring and could reduce future tariff risks.Along With $100 Billion U.S. Manufacturing Commitment, Apple's Tim Cook Gifted Trump A Glass 'Made In USA' Plaque On 24-Karat Gold Positive Sentiment: Apple is expanding its software ecosystem with a “charismatic” new OS for future devices, hinting at a broadening product lineup.Apple Develops New "Charismatic" Operating System for Future Devices Neutral Sentiment: Apple appears on multiple industry watchlists for fitness and music stocks, reflecting its diversified services and content businesses.Fitness Stocks Worth Watching - August 17th Neutral Sentiment: Zacks highlights that Apple has become one of the most searched and trending stocks, driven by speculation around new releases and AI plans.Here is What to Know Beyond Why Apple Inc. (AAPL) is a Trending Stock Neutral Sentiment: Rumors suggest the next Vision Pro 2 headset could use an M5 chip instead of M4, a minor tweak that may not shift demand radically.Apple Vision Pro 2 Might Feature M5 Chip Instead of M4 Neutral Sentiment: Apple has joined Xiaohongshu ahead of its 2025 event, expanding its marketing reach in China but with no immediate revenue impact.Apple (AAPL) Joins Xiaohongshu Ahead of Key 2025 Event Neutral Sentiment: Multiple price forecasts for AAPL through 2026 and 2030 illustrate wide-ranging expectations but lack a clear consensus on near‐term direction.AAPL Stock Price Prediction: Where Apple Could Be by 2025, 2026, and 2030 Negative Sentiment: The Vision Pro headset continues to struggle with slow sales and a dearth of immersive video content, dampening expectations for Apple’s AR/VR business.Apple's Vision Pro Has Little to Watch Negative Sentiment: Foxconn’s shift toward AI server production and away from iPhone assembly raises concerns about Apple’s traditional supply‐chain leverage.AI Takes Apple's Edge? Foxconn's Pivot Could Spark ETF Shift Negative Sentiment: Apple expects a $1.1 billion tariff hit in Q4 after an $800 million hit in Q3, with CEO Tim Cook warning of volatile trade policies and margin pressure.Apple Expects $1.1 Billion Tariff Hit in 4th Quarter After $800 Million Q3 Hit; CEO Tim Cook Warns ‘Many Factors That Could Change’ Negative Sentiment: Samsung gained U.S. smartphone share in Q2 as foldables and AI features outpaced Apple’s offerings—an 11% share drop versus Samsung’s 38% gain.Samsung Steals U.S. Market Share from Apple as Foldables and AI Take Center Stage Negative Sentiment: Pomerantz and BFA Law have filed class actions alleging Apple misled investors between June 2024 and June 2025, introducing added legal uncertainty.Pomerantz Law Firm Announces the Filing of a Class Action Against Apple Inc. and Certain Officers – AAPL Negative Sentiment: Analysts warn Apple must make bold moves to avoid falling behind in the AI race, citing a make-or-break moment for its technology leadership.AAPL Stock Warning: If Apple Wants to Survive the AI War, It Must Do These 3 Things Posted 10h agoAI Generated. May Contain Errors. AAPL Latest News All Sources Trusted Sources MarketBeat Barchart Benzinga Bloomberg GlobeNewswire GuruFocus MarketWatch Motley Fool NASDAQ PR Newswire Reuters Seeking Alpha TalkMarkets The Street TipRanks The Wall Street Journal Wall Street Zen Yahoo Finance Source Sentiment refers to the positivity or negativity of each headline according to our language processing algorithm. Sentiment All Sentiments Very Positive Positive Neutral Negative Very Negative Most Recent August 2025 July 2025 June 2025 May 2025 April 2025 March 2025 February 2025 January 2025 December 2024 November 2024 October 2024 September 2024 August 2024 July 2024 June 2024 May 2024 April 2024 March 2024 February 2024 January 2024 December 2023 November 2023 October 2023 September 2023 August 2023 July 2023 June 2023 May 2023 April 2023 March 2023 February 2023 January 2023 December 2022 November 2022 October 2022 September 2022 Time Period Billionaires Buy a Brilliant Vanguard Index Fund That Could Turn $500 Per Month Into $442,400 With Help From the "Magnificent Seven" Stocks2 hours ago | fool.comDeepwater's Doug Clinton Says Apple, Amazon's AI Stories Are Weak: From Nvidia To Meta, Here's What His AI Models Are A Fan Of2 hours ago | benzinga.comApple (AAPL) Avoids UK Backdoor Demand for User Data Access2 hours ago | gurufocus.comHTX Kicks Off "Weekly Check-in & Win" Event with Exciting Prizes, Including the New Apple Watch Series 102 hours ago | globenewswire.comPrediction: This Unstoppable Stock Will Join Nvidia, Microsoft, Apple, Amazon, and Alphabet in the $2 Trillion Club by 20283 hours ago | fool.com4 Soaring Stocks to Hold for the Next 20 Years3 hours ago | fool.comClune & Associates LTD. Sells 1,223 Shares of Apple Inc. $AAPL3 hours ago | marketbeat.comKanawha Capital Management LLC Sells 2,164 Shares of Apple Inc. $AAPL3 hours ago | marketbeat.comRevisor Wealth Management LLC Trims Stock Holdings in Apple Inc. $AAPL3 hours ago | marketbeat.comApple Inc. $AAPL Stock Position Decreased by Baskin Financial Services Inc.3 hours ago | marketbeat.comApple Inc. $AAPL Shares Purchased by Equita Financial Network Inc.3 hours ago | marketbeat.comAmerican Capital Advisory LLC Sells 1,277 Shares of Apple Inc. $AAPL3 hours ago | marketbeat.comFinancial Advocates Investment Management Has $19.74 Million Holdings in Apple Inc. $AAPL3 hours ago | marketbeat.comFirst Horizon Advisors Inc. Lowers Stake in Apple Inc. $AAPL3 hours ago | marketbeat.comApple Inc. $AAPL is Moody Lynn & Lieberson LLC's 5th Largest Position3 hours ago | marketbeat.comGlassy Mountain Advisors Inc. Sells 2,245 Shares of Apple Inc. $AAPL3 hours ago | marketbeat.comFSR Wealth Management Ltd. Trims Position in Apple Inc. $AAPL3 hours ago | marketbeat.comApple Inc. $AAPL is Private Trust Co. NA's Largest Position3 hours ago | marketbeat.comHorizon Financial Services LLC Purchases 743,601 Shares of Apple Inc. $AAPL3 hours ago | marketbeat.comApple Inc. $AAPL Shares Acquired by Krane Funds Advisors LLC3 hours ago | marketbeat.comStock Movers: NVO, DAY, AAPL4 hours ago | bloomberg.comUS spy chief Gabbard says UK agreed to drop 'backdoor' mandate for Apple4 hours ago | msn.comWhy Morgan Stanley Thinks Apple (AAPL) Shares Could Be Turning the Corner4 hours ago | msn.comBritain Drops Request That Apple Create a Back Door4 hours ago | nytimes.comUK has ‘agreed to drop’ demand for access to Apple user data, says USAugust 18 at 12:30 AM | ft.comUS spy chief Gabbard says UK agreed to drop 'back door' mandate for AppleAugust 18 at 10:34 PM | reuters.comAnalysts downplay AI bubble worries as Altman says some investors will be left 'very burnt'August 18 at 8:51 PM | cnbc.comApple Stock To End 2025 On A High Note? 3 Product Announcements To Watch (And It's Not The iPhone)August 18 at 6:27 PM | benzinga.comFitness Stocks Worth Watching - August 17thAugust 18 at 5:36 PM | marketbeat.comAs Apple Preps to Unveil AI Products, How Should You Play AAPL Stock?August 18 at 5:11 PM | barchart.comMusic Stocks To Keep An Eye On - August 17thAugust 18 at 3:58 PM | marketbeat.comAI Takes Apple's Edge? Foxconn's Pivot Could Spark ETF ShiftAugust 18 at 2:17 PM | benzinga.comAAPL Stock Warning: If Apple Wants to Survive the AI War, It Must Do These 3 ThingsAugust 18 at 12:46 PM | barchart.comBuffett Makes Big Moves Outside of UNH: A Buy and Sell Breakdown (AAPL)Warren Buffett grabbed headlines with his UNH buy in Q2. But, there was plenty of intrigue to go around, with Buffett making these other key buys and sells.August 18 at 12:29 PM | marketbeat.comApple Expects $1.1 Billion Tariff Hit in 4th Quarter After $800 Million Q3 Hit; CEO Tim Cook Warns ‘Many Factors That Could Change’August 18 at 9:05 AM | barchart.comApplebee's Launches New Ultimate Trio Appetizer Sampler Ahead of Second Season as the Official ...August 18 at 8:40 AM | gurufocus.comThe Art of Valuation: Discovering Apple Inc's Intrinsic ValueAugust 18 at 7:38 AM | gurufocus.comSamsung Steals U.S. Market Share from Apple as Foldables and AI Take Center StageAugust 18 at 7:38 AM | gurufocus.comWall Street Remains Bullish on Apple (AAPL) Amid AI Upside and Resilient EarningsAugust 18 at 5:48 AM | msn.comApple (AAPL) Seen Weathering Legal and Tariff Risks, Evercore Stays Bullish with $250 TargetAugust 18 at 5:48 AM | msn.comAAPL Stock Price Prediction: Where Apple Could Be by 2025, 2026, and 2030August 18 at 5:48 AM | finance.yahoo.comFoxconn’s Apple era fades as AI servers drive growth in Taiwan tech sectorAugust 18 at 5:11 AM | finance.yahoo.comPrediction: These 3 Artificial Intelligence (AI) Stocks Will Be Worth Over $10 Trillion by 2035August 18 at 5:03 AM | fool.comFoxconn’s Apple era fades as AI servers drive growth in Taiwan tech sectorAugust 18 at 4:50 AM | investing.comFoxconn's Apple era fades as AI servers drive growth in Taiwan tech sectorAugust 18 at 4:34 AM | reuters.comAlong With $100 Billion U.S. Manufacturing Commitment, Apple's Tim Cook Gifted Trump A Glass 'Made In USA' Plaque On 24-Karat GoldAugust 18 at 3:30 AM | finance.yahoo.comDefender Capital LLC. Has $1.03 Million Stake in Apple Inc. $AAPLAugust 18 at 3:30 AM | marketbeat.comFSM Wealth Advisors LLC Buys 5,219 Shares of Apple Inc. $AAPLAugust 18 at 3:30 AM | marketbeat.comWCM Investment Management LLC Invests $347,000 in Apple Inc. $AAPLAugust 18 at 3:30 AM | marketbeat.comApple Inc. $AAPL Shares Sold by Lawson Kroeker Investment Management Inc. NEAugust 18 at 3:30 AM | marketbeat.com Get Apple News Delivered to You Automatically Sign up to receive the latest news and ratings for AAPL and its competitors with MarketBeat's FREE daily newsletter. Email Address Related Videos AAPL Media Mentions By Week AAPL Media Sentiment Learn about the media sentiment score. Each headline receives a score ranging from 2 (good news) to -2 (bad news). Our company news sentiment scores track the average news sentiment of articles about each company over the most recent 7 days in order to identify companies that are receiving positive press. AAPL News Sentiment▼0.820.75▲Average Computer and Technology News Sentiment AAPL News Coverage Learn about the media coverage comparison. We track news headlines from hundreds of news outlets and tag them by company. This chart compares the number of articles about this company in the last seven days compared with the average number of articles about this company on a typical week. AAPL Articles This Week▼292229▲AAPL Articles Average Week Get Apple News Delivered to You Automatically Sign up to receive the latest news and ratings for AAPL and its competitors with MarketBeat's FREE daily newsletter. 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